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Test Bank for Patterns of Entrepreneurship Management 4th Edition by Kaplan and Warren

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This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.

 Test Bank for Patterns of Entrepreneurship Management 4th Edition by Kaplan and Warren

Test Bank for Patterns of Entrepreneurship Management 4th Edition by Kaplan and Warren

Table of Content

PART 1 GETTING STARTED AS AN ENTREPRENEUR
1 The Entrepreneurial Process
2 The Art of Innovation
3 Ideas into Business Models
4 Customers, Markets, Competitors in a Digital World
5 Using the Crowd
6 Writing the Winning Business Plan
7 Setting up the Company

PART 2 FUNDING THE VENTURE
8 Funding the Venture
9 Managing Resources—Money and People
10 Communicating the Opportunity
11 Exiting the Venture

Product Details

  • ISBN-10: 1118358538
  • ISBN-13: 978-1118358535

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