Test Bank for Practice of Public Relations 12th Edition by Seitel

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Test Bank for Practice of Public Relations 12th Edition by Seitel

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Product Descriptions

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations —including heavy emphasis on social media and ethics.

Test Bank for Practice of Public Relations Public Relations by Seitel

Test Bank for Practice of Public Relations Public Relations by Seitel

 

Table of Content

 

  • Part 1 Evolution
  • Chapter 1 Defining Public Relations
  • Chapter 2 The History and Growth of Public Relations
  • Part 2 Preparation/Process
  • Chapter 3 Communication
  • Chapter 4 Public Opinion
  • Chapter 5 Management
  • Chapter 6 Ethics
  • Chapter 7 The Law
  • Chapter 8 Research
  • Part 3 The Publics
  • Chapter 9 Media
  • Chapter 10 Social Media
  • Chapter 11 Employee Relations
  • Chapter 12 Government Relations
  • Chapter 13 Community Relations
  • Chapter 14 International Consumer Relations
  • Part 4 Execution
  • Chapter 15 Public Relations Writing
  • Chapter 16 Integrated Marketing Communications
  • Chapter 17 Crisis Management
  • Chapter 18 Launching a Career

 

Product Details

  • ISBN-10: 0133083578
  • ISBN-13: 978-0133083576

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