Test Bank for Practice of Public Relations 13th Edition by Seitel

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Test Bank for Practice of Public Relations 13th Edition by Seitel

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Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Test Bank for Practice of Public Relations 13th Edition by Seitel

Test Bank for Practice of Public Relations 13th Edition by Seitel

Table of Content

Part I: Evolution

1. Defining Public Relations

2. The History and Growth of Public Relations

Part II: Preparation/Process

3. Communication

4. Public Opinion

5. Management

6. Ethics

7. The Law

8. Research

Part III: The Publics

9. Media

10. Social Media

11. Employee Relations

12. Government Relations

13. Community Relations

14. International Consumer Relations

Part IV: Execution

15. Public Relations Writing

16. Integrated Marketing Communications

17. Crisis Management

18. Launching a career

Product Details

  • ISBN-10: 0134170113
  • ISBN-13: 978-0134170114

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